Shampoo water

I always thought of Wolf Trap as a pretty down-to-earth place, but now that they are hawking that dang-ol' fancy water, the self-proclaimed water of the clubbing set:

I might have to revise my opinion. Yes, the bottle is distinctive, which I understand is a vital part of the company's marketing strategy, but every time I crack one of those bottles, there's a critical moment in which I expect to taste soap...